The visitor questionnaire can include many custom demographic questions in addition to the usual name, company, address and telephone details. The configured questions are asked in both the online and onsite registration systems. Questions can be made mandatory to prevent registration before all required data is supplied.

There are many questions you can ask your visitors to respond to. Depending on the nature of your event and the target audience, some questions may be more suitable than others. Making smart choices and gathering the right data from your audience can give you valuable feedback on who is visiting your event and why, and may also greatly increase the analytical value of your registration database.

 
Physical registration form (left) and online registration questionnaire (right)

Typical questions are:

• "How did you hear about the event?"
  This gives insight into the effectiveness of various advertising campaigns.
  
   
• "What level of purchasing authority do you have?"
  This gives insight into the management quality of attendees.
  
   
• "What are your areas of responsibility/interest?"
  This gives insight into the products/services of interest to your visitors, enabling you to adjust the event/exhibitors to suit their requirements.

Self-Service Terminals can also be used to conduct anonymous surveys and gather feedback from visitors and/or exhibitors about the event.